From Japan to India, overtourism cries out for new success metrics
Can tourism be considered successful if arrivals increase, but the local communities – the very soul of the destination – feel strained and excluded? Too often, tourism success is measured in arrivals, occupancy and revenue. These numbers matter. But they tell only a fraction of the story.
We must ask: who is this success really for? Traditional growth metrics are no longer sufficient to protect the residents who host the world or the workers who power the experience. To prevent cultural...
